How are you? I do hope that you are well and have an easy and relaxed weekend.

This week, a big thing in the company is, that we have signed a contract with one of the top television stations in China. They entrust us to create, manage and run their financial channel for 24 hours for a long term. Its digital style will be sent to whole of the country via the biggest television network.

That means, our television program time will be prolonged for 18 hours from the current 6 hours, our advertisement running time will be increased a lot. We will have an opening circuit TV, a closed circuit TV and a digital TV and become two roles as television program provider and television Integration Company at the same time. I am happy for the company. I am proud of myself as one of the founders of the company and I did not leave it, when it was in the most difficult time.

Our company was combined by two companies in the end of 2002, except 2 web sites, a magazine and some newspaper pages, we had nothing in TV field and we had not found our business model then. Many people were suspicious about our layout to enter the TV field. Many colleagues went to the other companies. Some people, included my former bosses invited me to go back with a higher salary and higher position.

I did not move anywhere. One reason for I was interested in the new, creative and challenge work and I wanted to develop myself in a bigger and wider multimedia field. The other reason is that I have been researching the company’s core competition ability, since the new company was found. In the past 4 years, every New Year's holiday, I was in my office to write a research report. I believed that we were on a right road with a right running style. The difficulties were temporary and the dark time would pass along with our hard working. So, even though in the first 2 years, when the company was in loss, my salary was reduced 48%. Some companies and my former bosses offered me a higher salary, that was 30% higher than my original level. I did not move. I was sure that the new company's multimedia running direction was right and it would be certainly successful along with time and hard working. Since it was the darkest time, a bright tomorrow would come soon. People who kept staying here for making a dream to be true would be the best cooperators. After all, as long as a person did not care for money too much, she/he could really create something best.

In July 2003, we created our first financial TV program for 30 minutes; then for 2 hours and then for 6 hours. Since 2004, we started to create revenue and it has been improved with a higher percentage. With the multimedia running way, our combined cost was reduced a lot. Just in the TV field, the team of 90 people has done the same work by about 400 people in the other TV stations.

We have gone across the most difficult time and entered a harvest season. More and more opportunities and challenges have been offered to us.

So, my feeling is that if we made sure something right and meaningful, then, to keep doing it for at least 3 years, a bright future would certainly wait for us...

How do you think of my idea? Do you agree with me?


I am just a learner on art, music, English and the work on the web site in my free time. Anyway, I would really like to do a little bit things with what I have learned to make this little web site to be An Electronic Bridge Of Culture Exchange, Friendship and Language Learning. During the process to help the others and to improve myself.

I do appreciate your understanding, directions and supports. I do hope to get your great help continuously now and in the coming time...

If you have any questions, comments or suggestions, please write to shirley@ebridge.cn or shirleyz004@yahoo.com. You are welcomed to publish your opinions in the forum.

Shirley Yiping Zhang
Written and Edited on Sun, August 26, 2007